Focus: Consumer Goods
Location: Buenos Aires, Argentina
Totebag is an Argentinian-based company created by Lorena and Natalia Núñez that designs and produces compact, reusable textile bags. The goal is to return to the good habit of grandmothers and carry reusable bags in order to care for the planet. Since 2009, the company has been driven by one idea: NO MORE PLASTIC BAG.
Every minute, about 1 million plastic bags are used worldwide. Not only does it take up to 1,000 years for each plastic bag to degrade, but it also remains toxic, contaminating soil, waterways, and animals upon digestion. According to the BBC, only 0.5% to 3% of all bags ends up being recycled, leaving thousands of plastics in the world’s oceans. Lorena and Natalia Núñez explain: “el uso del plástico en general es una práctica contaminante. Desde el lugar que cada uno ocupa, y con un cambio de hábito en lo cotidiano podemos reducir el uso de las bolsas plásticas y así evitar muerte de animales en campos y mares.”
Totebag leverages their website and social media channels to drive consumer sales. In addition, they sell their bags to different organizations, such as Philips, Ezeiza International Airport, and the city of Buenos Aires. In 2010, Lorena and Natalia Núñez were awarded the Premio Emprendedor Inicia for their sustainable business leadership. Since then, Totebag has built capacity and transitioned to a limited liability corporation.
Whether consumers carry Totebag’s waterproof bags or artistic cotton bags, they are not only making fashion statements, but also raising awareness about plastic pollution and environmental protection. Indeed, una totebag es mucho más que una bolsa.
Environmental impact: Avoided deforestation via avoided use of paper bags, avoided CO2 emissions and plastic pollution via avoided use of plastic bags & preserved biodiversity
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