Focus: Consumer Goods
Location: Oregon, United States
Ingredients commonly used in cosmetics are harmful both to the environment and to the consumer. Cosmetics production pollutes the environment, for example, by chemical cast off and the resulting groundwater and freshwater contamination. Consumers looking for natural alternatives to mainstream cosmetic products do not always have many options.
To serve consumers looking for green alternatives, Kate O’ Brien founded Alima Pure in 2004. Her inspiration for the company came from her view that the best choices for looking beautiful are inspired by nature. For instance, its sunscreens use titanium dioxide, which is a naturally occurring oxide of titanium, generally used as a pigment. This is a safe pigment, with no known adverse effects when used in cosmetics, and is approved by the FDA. Alima’s commitment to natural ingredients can be seen throughout its entire product range. Alima Pure products are virtually free of allergens and sensitizers and are completely free of bismuth oxychloride and various other toxic chemicals. Alima also ensures that all of its operations are as sustainable and environmentally friendly as possible. The company uses wind-powered electricity for manufacturing processes and recycled packaging materials. Furthermore, it offsets 100% of its corporate carbon emissions through contributions to CarbonFund.org.
Growing consumer awareness about the negative impacts on health and the environment from chemical exposure through product use has helped push natural products into one of the fastest growing segments of the cosmetics market. Today, Alima Pure products are sold globally. In 2012, Alima Pure luminous shimmer eyeshadow was selected by ELLE Magazine for a green star beauty award. Alima Pure Foundation was also chosen by Women’s Wear Daily in Japan as the top natural foundation. The company just celebrated its fifth year as a CarbonFree Business Partner and is a member of 1% for the Planet. Since its first year in business, the company has donated 1% of its annual gross revenue to grassroots environmental organizations. Alima makes it easier to look good and go green at the same time.
Environmental Impact: Avoided use of harmful chemicals, reduced carbon footprint, green skincare
Measurement: Alima Pure
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