What do you do in your current role?
I began volunteering for The Ground_Up Project (GRUP) a couple months before its recent official launch. In that time I have blogged about green enterprises and impact investors, helped determine the user interface for the GRUP’s digital platform, and supported various other tasks involved with starting up a fin-tech endeavor. Thus far, generating interest in the GRUP from investors and entrepreneurs has been the primary focus.
What’s the best part about working with The Ground_Up Project?
The people! The core folks who have been working diligently to bring GRUP to fruition are sharp, committed, and – above all – passionate about making a difference. I feel fortunate to be part of a team that truly has what it takes to make its vision a reality. I have also appreciated being exposed to the variety of conversations and actions involved in getting a start-up off the ground.
What inspires you?
I am most inspired by people who recognize a void and develop a plan to fill it. Consider the story of RECNOWA, a business established by two Ghanaians to create fair trade goods from waste materials. They recognized the need to step in where the Ghanaian government failed to provide sufficient waste management services, and in so doing also fostered job creation, poverty reduction, and sustainable development. A major appeal of the GRUP is that we link green entrepreneurs such as these with investors who can help them expand their impact.
It is also inspiring to see a generally increasing global trend toward sustainability – environmental and otherwise. The more that people shift their mentality, the more others will be inspired to do the same!
Why do you think it’s important to grow the green economy?
If we don’t make efforts to protect, conserve, and re-use our resources, at some point we will no longer have an economy, period. I believe in doing what we can to ensure a high quality of life for future generations; this means minimizing the footprint we leave behind and, ideally, maintaining a balance between what we use and what we replenish.
What is the most valuable lesson you have learned so far?
Being ‘green’ is not just a buzzword for big corporations. I have been amazed to learn about all the small and medium-sized entities that are making a positive environmental impact. They represent the notion that every little bit counts, which is important for us as individuals to remember as well.
How can people get involved?
With respect to GRUP, we encourage people to read and share our blog posts along with any other content we publicize through social media. Additionally, if you know of green enterprises or impact investors who might benefit from using our platform, let us know using the hashtag #GrowGreenBiz. Anything you do to help grow green business or otherwise improve the environment is okay by us!
In addition to volunteering for The Ground_Up Project, Krystal works for Good World Solutions (GWS) – an organization that ensures sustainable supply chains by improving conditions for factory workers through mobile technology. She is especially passionate about the intersection of social impact and innovation. Prior to joining GWS, Krystal spent six months in Kumasi, Ghana as an MBAs Without Borders Advisor for a sanitation-focused social enterprise. She received her MBA from INSEAD, attending campuses in France and Singapore, and has prior management consulting experience. She has spent time in 30+ countries and looks forward to continuing to explore – and impact – the world.