Location: Nairobi, Kenya
Over 600 million people in Africa do not have access to electricity. Many rely on toxic kerosene, paraffin or candles for lighting. However, these are costly forming up to 25% of the monthly income of families. They are also toxic – causing eye and lung problems, and detrimental to the environment – emitting black carbon into the atmosphere. In addition, the light from these lamps is very dim and causes strain to the eyes while also carrying the risk of fire in homes. This is where SunnyMoney provides a bright solution.
Owned and funded by Solar Aid, an international charity that battles poverty and climate change, Sunny Money brings clean solar lighting to the poorest in Kenya. It is replacing kerosene or paraffin with clean, inexpensive solar lights helping save money in the long run by decreasing kerosene costs and kerosene-related medical expenses. It is also allowing more study time, refining health, making homes secure and saving the ecosystem from toxic black carbon. The company uses a unique sales and marketing strategy called “The SunnyMoney Way.” The starting points in this tactic are local schools where campaigns raise awareness about the benefits of solar lighting among head teachers. These head teachers then collect orders and conduct direct sales. Agents and Shops with dealers in key regions further advance the market by selling, dispensing and promoting the full range of reasonably priced solar lights and products. Lights are sourced from global suppliers, and are sold with warranties for between US$7 and US$40, depending on size and features. It is creating a profound impact on both children’s education and on the well-being of the communities through economic opportunity and development. SunnyMoney lights save about 36,000 tons/year of CO2 and reduce kerosene use by 15 million liters per year.
SunnyMoney has received a lot of praise from families in rural Africa. Since 2008 it has sold over 1.7 million solar lights across Africa, reaching over 10 million people. It joined hands with Nairobi Serena Hotel to provide solar lights to students in rural Kenya. In 2013, Sunny Money received two awards- Google Global Impact Award and the Ashden Award, and in July 2015, Sunny Money was also the recipient of the Unilever Global Development Award. It’s goal is to be active in 24 countries by 2020. This organization is making full use of the most abundant form of energy to build a sustainable market and alleviate poverty through a unique mix of business and innovation.
Environmental Impact: Avoided CO2 Emissions, including avoided emission of GHGs and harmful substances
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