Focus: Consumer Goods
Location: Vancouver, Canada
Cosmetic chemicals are extremely harmful to the environment. The chemical components of many products don’t break down, and instead accumulate in our ecosystems. Cosmetics and personal care products do the most damage to the environment after they are washed down our drains. These chemicals are washed into our lakes, streams, rivers and public water systems. Livestock that is exposed to these chemicals can suffer reproductive, genetic, and developmental changes as well as many types of cancer. Ilia beauty aims to solve this issue by providing pure, chemical free beauty products.
Ilia Beauty rejects the toxic ingredients that have become the backbone of the cosmetic industry. Founder, Sasha Plavsic, has gone to great lengths to ensure that ILIA’s entire line is healthy and beautiful. Having always been interested in an organic lifestyle, Sasha’s inspiration for Ilia came from seeing her brother’s severe asthma cured by homeopathy and a chemical-free, clean diet. She decided to combine the two, and Ilia was born. She has fused her background and love of design to create a beautiful and sustainable aluminum packaging. This packaging follows an ethical-sustainable methodology and a vision to create the purest organic beauty products. All ILIA products are made with up to 85% certified organic ingredients and contain no mineral oils or parabens. Skin is the largest organ, and is susceptible to absorbing chemicals from cosmetics. ILIA is formulated with this in mind, and dedicated to create the purest products possible. One great product, the ILIA Moisturiser, contains botanicals and plant-extracts along with antioxidant rich white tea and rosemary extract, all of which are natural products with no need for harmful chemicals.
In the three years since its launch, Ilia has expanded from lipsticks to covering highlighters, powder, mascara and most recently foundation and concealer. According to ELLE Magazine, Ilia Lipstick has been a three-time Green star winner for its lush formula made of nourishing oils. They have lots of big retailers like Collete, Harvey Nichols, I.T, and Net-A-Porter on board. The products are also certified USDA Organic, Leaping Bunny Cruelty-free, and Gluten Free. With ILIA Beauty you can kiss goodbye to chemicals and say hello to natural beauty.
Environmental impact: Avoided use of harmful chemicals, avoided water contamination
Measurement: ILIA Beauty
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