What did you do as an intern at The Ground_Up Project?
As a Digital Marketing Intern, I was responsible for researching green entrepreneurs and writing about their accomplishments on our blog. I also helped with social media posts by crafting and scheduling them on Buffer. I was in charge of The Ground_Up Project’s Instagram over the summer and eventually helped with customer outreach and social media analytics.
What’s the best part about working with The Ground_Up Project?
Since The Ground_Up Project is based in Switzerland and relies on remote employees, I got to interact with brilliant people from all over the world. I really value the connections I’ve made, not only with my coworkers but with entrepreneurs and organizations across the globe. I also love that The Ground_Up Project is constantly working to advocate for the environment and sustainability. I got to learn about and interact with so many companies that are doing such innovative things to take better care of our world.
What inspires you?
My biggest inspiration in life is the idea that everyone is capable of making a difference in the world. All it takes is a little passion and perseverance! Working with The Ground_Up Project has exposed me to countless organizations that acted on an idea and ended up having a huge positive impact on the environment.
Why is it important to talk about green businesses on social media?
Spreading the word about green businesses is crucial in making sustainability the “new normal”. When people see successful companies doing cool things for the environment, they realize that it’s actually worth it to be green. There’s this negative stigma around being environmentally-friendly because many people think it’s hurting the economy. Talking about green entrepreneurs on social media shows normal people how cool and profitable sustainability is.
How can people get involved?
Anyone can easily get involved by supporting businesses that do good things for society and the environment. Shop local and be mindful of where your products are coming from. If everyone learns to make more environmentally-conscious consumer decisions, the world will be an infinitely better place. Sign up for the platform and help spread the word about impact ventures. Sharing your story and the stories of others will inspire people to make a change.
Natalia Gardocki is a junior at Loyola University Chicago majoring in Environmental Science with minors in Communication and Sustainability Management. She joined The Ground_Up Project in May 2016 because she wanted to advocate for sustainability and green business both locally and at the global level. Natalia spent last semester in Madrid, Spain and loved the opportunity to travel around Europe experiencing different cultures. Aside from school, Natalia is very involved on campus and is the Vice President of her university’s women’s ultimate frisbee team.