What did you do as an intern at The Ground_Up Project?
I was a commercial intern at The Ground_Up Project, which means that I helped with contacting the different entrepreneurs and scheduling interviews with them to see in what way the project could serve their practices.
What’s the best part about working with The Ground_Up Project?
I love the many different companies that I came to know about. It keeps surprising me how genius people’s ideas can be when wanting to make a change. There are so many initiatives working with what they have and making it a success that goes further than just financial benefit, which is just inspiring.
What motivates you?
I am motivated by change and innovation. I am motivated by helping people put their creative ideas into the world and making them have an impact.
Why do you think impact investing is ready for mainstream?
The concept of benefit and returns is becoming more and more accepted as being more broad terms, not just in the economic way, but also ecological, social and so on. If people think further than the investment and the number that is on the line, then impact investment is the logical new step.
What is the most valuable lesson you have learned so far?
The mothers of a girls’ ICT project in Bolivia showed me that you can have every favorable number under the bottom line explained, argued and sold, but none of these shows you the real impact the computers have on their lives.
How can people get involved?
People can get involved in many ways, but they have to just do it. It can be by just sharing your story with others, talking about your ideas or taking action. Whatever fits you best.
Lara Minnaard, MSc in Development and Rural Innovation at Wageningen University, changed studies after her BSc in Animal Sciences. Thinking about solutions to problems is not solving them, so she decided to focus on the broader context of innovations. Besides her passion for agriculture and rural areas, she is a fervent debater, trainer and coach. And when she is not stuck in a book, or cooking a meal you may just find her racing around on her “horse of a bike.” She is currently working on projects at Wageningen University & Research and is looking to end up somewhere where she can help people sell their ideas to make a change and leave the world a slightly better place than it was.