What did you do as an intern at The Ground_Up Project?
As a digital marketing intern, I was responsible for promoting green entrepreneurs by writing content for the company blog and social media channels. I was also responsible for engaging with entrepreneurs through social media and analysing data in order to evaluate the sucess of the campaigns.
What’s the best part about working with The Ground_Up Project?
The best part was working with very talented people from all over the world, which allowed me to have a broader view of digital marketing. It was also nice to be in touch with so many innovative green entrepreneurs.
What inspires you?
People making a difference with innovative and creative ideas really inspires me.
Why is it important for small business to contribute to the Sustainable Development Goal (SDGs)?
Small businesses have the power to change the game. It increases the network of people and companies involved with the SDGs, influencing big companies to implement the SDGs, which in turn generates a positive impact on society.
What is the most valuable lesson you have learned so far?
I have learned that seemingly simple ideas from anyone for everyday problems are capable of generating a global impact.
What advice do you have for aspiring social media professionals?
Be passionate about innovation and creation and always be on the lookout for digital media trends.
Jessica Maier is from Brazil, a country where she completed her two bachelor degrees, one in Product Design and another in Business Administration. She is currently pursuing a postgraduate degree in Digital Marketing and E-commerce at the University of South Santa Catarina to better her skills in what she’s passionate about: inbound marketing. She wants to make a difference in the world, so she started by teaching business skills to local craftswomen and by designing furniture for the children’s physical therapy ward at her university.