What did you do as an intern at The Ground_Up Project?
As a digital marketing intern at The Ground_Up Project, I was responsible for tasks ranging from dissecting analytics to researching and writing blog posts. I gained experience developing social media campaigns related to green events happening at the time, writing blog posts about social entrepreneurs, scheduling content to be shared across The Ground_Up Project’s social media channels, researching social enterprise to invite to the platform and analyzing analytics.
What’s the best part about working with The Ground_Up Project?
The best parts about working with The Ground_Up Project are the people, the mission, and the freedom to express my own ideas. When I first started interning at The Ground_Up Project I had no idea how connected a team that is located all around the world could be. I love that everybody at The Ground_Up Project is dedicated to building a platform for sustainability. I also loved receiving a task and being able to integrate my own ideas into the end product.
What inspires you?
I am greatly inspired by people and change. We live in a world filled with so many people, yet no one person’s story is the same as another. Everybody has different experiences and I find so much inspiration when I sit down and listen to another person’s story. I found myself inspired often at The Ground_Up Project, especially when researching social entrepreneurs all around the world and the impact they have. I found that often times social entrepreneurs and enterprises are based around an idea related to change. For instance, fair trade and sustainable fashion enterprises are trying to change the fashion industry; solar social enterprises are trying to change the energy industry; social enterprises based around recycling are trying to change how people discard plastic. No matter how great the change is, creating change for the better is inspiring to me.
Why is it important for small business to contribute to SDGs related to the environment?
I believe small businesses create large impact. During my time at The Ground_Up Project I spent a lot of time researching green businesses, and what I found was that a majority of the businesses were SMEs. Green SMEs (sustainable fashion, alternative energy companies, waste enterprises, etc.) seem to not only have a mission related to the environment, but also have a connection to their local communities. The small businesses are looked at as leaders in their community, which presents the opportunity to encourage more people to contribute to the SDGs. I also believe it is not only important for small businesses to contribute to SDGs related to the environment, but for all businesses as well. Sustainable development is so important because it meets the needs of present, while planning for the future generations’ needs.
What is the most valuable lesson you have learned so far?
The most valuable lesson I have learned so far is the importance of communication. Whether that be communicating with followers through social media channels, communicating ideas and missions of a business, communicating with coworkers, etc. Communication is key to any situation.
What advice do you have for aspiring social media professionals?
My advice would be to not only set goals for your social media channels, but to also measure your actions. You can post all the content you want, but unless you are reaching and engaging with people, your efforts may not be as effective as they could be. This is why analyzing the effectiveness of previous posts is so important. Also, it is important to deliver content consistently and to stay current with what is happening around the world and what people are talking about.
Gabby Moeller is a graduate student at Northeastern University where she is studying Global Studies and International Relations with a concentration in Development and Global Health. For her undergrad, she studied Business. At The Ground_Up Project, she was able to mix her passions for digital marketing, social impact and sustainability. Outside of her studies, Gabby loves traveling, reading a good book, being outdoors and trying new restaurants.